PREMIUM ORGANIC ARABICA BEANS
We wouldn’t be able to call it The Great Awakening if it wasn’t really great. We use only the highest quality, premium, organic, Arabica beans. This coffee is grown without pesticides so it is heathier for you and it’s healthier for the farmers in our supply chain. And our Decaf is decaffeinated by the Swiss water extract process – no chemicals are ever used.
THE BENEFITS OF AIR ROASTING
Air Roasting removes nearly all of the bitterness and acidity, resulting in the smoothest cup of coffee you’ve ever tasted! Only 1% of the coffee in the entire world is Air Roasted. The Air Roasting process is similar to that of a hot air popcorn popper. It keeps the beans in constant circulation so each bean is roasted evenly throughout. There is a skin, or “chaff,” on every bean which is where most of the bitterness and acidity come from. With the Air Roasting process, at a certain temperature, that skin cracks and separates, and nearly all of the chaff is removed through the exhaust ventilation.